Marketing in Tough Times
Learning Content
The most prominent feature of tough times is the increase in the level of uncertainty and the decrease in the level of usual demand. Every resource becomes much more significant. In unfavorable economic conditions, you can take this opportunity to rethink B--about everything. Topics covered: Risk Management, Customer Action Plans, Pricing, New Customer Creation Program, Knowledge Production and Use
Training Method and Duration
Marketing in Tough Times is a training given to companies in closed groups. The training period is 7 hours.
Marketing Grows the Company
Learning Content
“Marketing Grows the Company” is a hands-on workshop detailing marketing practices that are useful for good management. The workshop includes discussions on important marketing issues such as marketing direction, product management, customer management, information management, sales team management. It is suitable for company owners and management level participation.
Training Method and Duration
"Marketing Grows the Company" trainings are applied trainings that last 1 full day in closed groups specific to companies.
B2B Marketing Certificate Program
Learning Content
The nine critical topics of B2B marketing, are explained in a comprehensive manner supported by case studies. . These are product management, pricing, customer and channel management, marketing communication, sales team management, trust and reliability, industrial customer behavior, market information systems and marketing coordination
Training Method and Duration
B2B Marketing Certificate Program is a 45-hour program. It is suitable for open class participation. Additionally, it is also possible to organize this program for chamber members and sectoral non-governmental organizations.
Good Management, Not Institutionalization
Learning Content
It is a fact that the difficulties experienced in Turkish companies are different from European-American companies. These training specifically targets the management tools and methods required for “good management”, and excludes the institutionalization discourse developed around several management methodologies that are unfamiliar to Turkish businesses.
Training Method and Duration
It is a closed training specific to companies. It is presented in the form of training and subsequent brainstorming sessions. The duration is five hours.
Boss-Manager Trainings
Learning Content
This coaching-training program consists of 6 parts. It addresses all the critical issues that a boss should master in a well-managed business. The study aims to increase both personal and managerial competencies of the boss and 2nd generation boss. For detailed information: www.patronyonetici.com
Training Method and Duration
Training duration is 3 hours, one day a week. Total duration is 12 weeks.
Two Days for Your Future
Learning Content
İşletme sahipleri ve yöneticilerinin bir hafta sonlarını ayırarak katıldıkları bir performans geliştirme programıdır. Şirketin orta ve üst düzey yöneticileriyle yapılır. Eğitimde ele alınan ana başlıklar: competition, current situation analysis (strengths-weaknesses, opportunities-threats), determination of problems, pdetermination of performance criteria, future design and implementation plan preparation.
Training Method and Duration
Two days (Saturday-Sunday) training, evaluation, brainstorming, planning, collective mind development and analysis work.
